Mark Hecker

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Quick Thoughts (& Suggestions!) on Year-End Giving

Because I’m often asked this time of year, here are ten quick notes on year-end giving as December 31st approaches:

  1. * My newest client is the Philadelphia Center for Gun Violence Reporting. Their first year-end campaign has a goal of just $15,000, so your dollars can make a difference. You can check out one of my posts, about an incredible mother who lost a son, here.

  2. If you are of means, do not keep giving flat this year. If you give the same as you did last year, you’re giving less (hello inflation!). Your dollars are needed. This is not the time to give less because the market is down.

  3. Choose an organization and sign up to be a monthly donor. Consistent cash flow is gold!

  4. * YSRP was one of my first clients. 14 months later, they can’t get rid of me! They’re such an incredible model of social and racial justice. Check out Imean’s Story for an example. And, if you can, give.

  5. * If you respected the model we implemented at Reach, I’m helping OpenDoors Asheville build something similar with AVL Rise. Check it out!

  6. If you have kids, and there is an organization you love, take your kids to experience the work. There’s no better way to seed future philanthropy.

  7.  * When you appreciate an organization, push them (and help them) to do more. Horizons Greater Washington has been successful for decades. And, many of their supporters will be thrilled to learn they’re expanding to serve Ward 8 significantly over the next two years. Help them!

  8. Don’t wait until December 31st. If you plan to give, give now. Stop stressing out nonprofit leaders!

  9. * Penn Charter has had a pretty outsized role in my life. It’s a place that is truly growing students that live lives to make a difference. I’m proud to be a board member.

  10. If you’re a parent, explain to your kids why inequality and injustice exists. Don’t sugarcoat it. They’re more ready than you think.

* For each of the items marked with an asterisk, I am either a consultant or a board member.